Do you still have margins to growth? Demand analysis is essential to support vital decisions for a company's business, such as: • understand the demand characteristics and dynamics for a product or service • deepen motivations and purchasing behavior • define the critical success factors • brand awareness and suppliers used • analyze partner selection criteria • evaluate the appreciation of a new product • define pricing strategies The demand analysis can be carried out with qualitative and quantitative research, and it can be addressed to a sample of target companies (client and prospect) or consumers, in order to analyze their purchasing behavior and relevant elements to understand the variables of interest.