Competitive Data

Benvenuti in Competitive Data - Informazioni per Decidere

Marketing Metrics: operational tools to optimize marketing and sales

24 February 2011 by In Press

Presentation of publication produced by AISM in collaboration with Assolombarda. Giandomenico de Franco oversaw the chapters on: recognition of a customer satisfaction, customer equity, economic and financial assessment and evaluation of enterprise marketing, building a dashboard marketing.